I use strategic design and user focused methodologies to help companies connect with their customers. 

Guided by positive emotion psychology and data-driven storytelling, I believe the best designs should feel effortless, intuitive, and robust.

I’m continuously working to translate complex problems into impactful solutions— and make sure they create real emotional resonance. 

Most recently, I am building closed looped usability mechanisms to demonstrate the importance of UX incorporation in the product development process.